Media Art & Architecture Group

The atelier/lab’s conceptual approach to Media Art & Architecture shows effects of emergence in the way media art becomes an aesthetic, semantic and functional complement of architecture – or in the way it becomes architecture itself. In the series of projects it is decisive how the individual needs of buildings can be brought together to produce prototypes of context-sensitive architecture and how this can be used as a visual expression of Corporate Culture by corporations in connection with functional requirements. Through the use of interactive media as elements of architecture media art becomes an aesthetic, semantic and functional complement of exterior and interior architecture. As an interface between building structures, human beings, and environment, these media art interventions enable communication and interaction between all these components. In this context, media art is used for architecture and as architecture – as with intelligent environments or in the case of a redefinition of image area, which extends classical forms of screen based presentation of visual information by making media technology (here the display) and its use become architecture and materialized information, signs.