AE Solutions’ Shadowgram Makes a Statement at actb 2012
(Linz, January 21, 2012) This year’s actb–Austrian and Central European Travel Business trade show is running January 22-24 in Vienna. AE Solutions is on the scene with Shadowgram, an interactive installation commissioned by Österreich Werbung, Austria’s national tourism organization.
Shadowgram
Shadowgram is an innovative mode of “social brainstorming.” First, a user stands before a light panel and is photographed. The result is a silhouette image that can be printed out as a mini-sticker and then applied to a “map.” Finally, the image is complemented by a stick-on speech balloon containing a personal statement. Grouped in preset thematic clusters—for the actb, selected sightseeing highlights and hotspots that appeal to tourists—the silhouettes and their speech balloons thus give a general impression of prevailing opinions, and manifest critique or agreement. Shadowgram has garnered rave reviews at its previous appearances in Tokyo, Venice, Vienna and Linz.
actb 2012
actb is running January 22-24, 2012 in Halls C and D of Vienna’s Messe Wien trade show facility. It’s produced jointly by the national tourism organizations of Austria, Hungary, the Czech Republic, Slovenia and Slovakia, as well as the Danube Tourist Commission and its member states: Germany, Austria, Slovakia, Hungary, Croatia, Serbia, Rumania and the Republic of Moldova. The actb is a tourist marketplace, industry meeting point and impulse setter. Besides its commercial use, it is also primarily a platform for generating new networks, initiating business deals and reinforcing existing customer relations. The actb offers the opportunity to generate new buyer classes and, as a one-stop shopping approach, to be a sales generator itself as trade fair.
AE Solutions
AE Solutions, Ars Electronica Linz GmbH’s newest division, commenced operations in November 2011. AE Solutions’ mission is to take prototypes developed by the Ars Electronica Futurelab to the next level—serial production and mass marketing. The focus is on two key sectors: information & event visualization and point of sale (POS) applications. The driving force at AE Solutions is the innovation potential of the world-renowned Ars Electronica Futurelab, and the tremendous expertise of its international, interdisciplinary staff in the fields of architecture, design, interactive exhibitions, virtual reality and real-time graphics.
Pressrelease Ae Solutions Shadowgram makes a statement at actb 2012 as PDF
![Shadowgram](http://farm6.static.flickr.com/5181/5686084937_3e065f92cb_m.jpg "A person stands behind an illuminated screen and is photographed. The result is a shadow-image in which a human silhouette is all that can be seen. This picture is then printed out as a miniature sticker and applied to a “map” whose topography has been derived from a cluster of topics including education, environment, health system and society, whereby the body language of the silhouette, a speech balloon containing a brief statement, and the respective thematic cluster coalesce into a message. For instance: the person behind the illuminated screen covers his/her ears with his/her hands while being photographed. This silhouette is then allocated to the Environment cluster and a speech balloon containing a remark about noise pollution is added to it. The upshot is a highly creative, graphic mode of “social brainstorming” and thus a means of identifying problems and bringing out potential solutions.
"Shadowgram" is a work by the Ars Electronica Futurelab (AT).
credit: Florian Voggeneder")
Shadowgram / Florian Voggeneder / Printversion / Shadowgram Fotos
