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The "Computer Animation / Film / VFX" category has been part of the Prix Ars Electronica since its very inception. It recognizes excellence in independent work in the arts and sciences as well as in high-end commercial productions in the film, advertising and entertainment industries. In this category, artistic originality counts just as much as masterful technical achievement.

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The "Interactive Art" category is dedicated to interactive works in all forms and formats, from installations to performances. At the top of the agenda is artistic quality in the development and design of the interaction as well as a harmonious dialog between the content level and the interaction level—that is, the inherent principles of interaction and the interfaces that implement them. Of particular interest is the sociopolitical relevance of the interaction as manifested by its innate potential to expand the scope of human action. Jurors are looking forward to encountering innovative technological concepts blended with superbly effective design (usability).

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Contemporary digital sound productions from the broad spectrum of "electronica" come in for
consideration in the "Digital Musics & Sound Art" category, as do works combining sound and media, computer compositions ranging from electro-acoustic to experimental music, as well as sound installations.
Regardless of the media or style utilized by the respective artist, utmost consideration is given to the entry’s musical qualities and sound artistry.

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The “Hybrid Art” category is dedicated specifically to today’s hybrid and transdisciplinary projects and approaches to media art.
Primary emphasis is on the process of fusing different media and genres into new forms of artistic expression as well as the act of transcending the boundaries between art and research, art and social/political activism, art and pop culture.
A prime consideration in establishing "Hybrid Art" has been to expand the borders of the existing Prix Ars Electronica categories.

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The "Digital Communities" category focuses on the wide-ranging social and artistic impact of the Internet as well as on the latest developments in social software, user generated content, mobile communications, mash-ups and location based services. Digital Communities" focuses on innovation in human coexistence, efforts to bridge the geographical as well as gender-based digital divide, overcoming cultural conflicts and fostering cultural diversity and the freedom of artistic expression. Consideration is also given to projects that advance the practice of sharing and the formation of a “Cloud Intelligence”, and that facilitate access to technological-social infrastructure. Digital Communities spotlights the political and artistic potential of digital and networked systems and is thus designed to singled out for recognition a broad spectrum of projects, programs, artworks, initiatives and phenomena in which social and artistic innovation is taking place, as it were, in real time. A Golden Nica, two Awards of Distinction and up to 12 Honorary Mentions will be awarded in the Digital Communities category in 2010.

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"u19 - freestyle computing" is Austria's largest computer competition for young people. It has been held annually since 1998 as an integral part of the Prix Ars Electronica. Established in 1987, the Prix Ars Electronica is the world's foremost competition in the cyberarts as well as a showcase of artistic excellence and innovation.
Prix Ars Electronica's "u19 - freestyle computing" category is a competition for Austrian youth. Only young people age 19 and under who are permanent residents of Austria are eligible to take part.

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The aim of this art & technology grant bestowed annually by voestalpine and Ars Electronica is to honor new and extraordinarily promising ideas and to support the process of developing them further. Artistic and social innovations are what we’re looking for; technological and scientific approaches too! Whatever it is, the accent should definitely be on striving to conceptualize something in a totally fresh way, advancing it to the next level and significantly enhancing it thereby. Taking the next big step forward.
This year, we seek to nurture projects that deal with three themes of key importance to humankind’s future: energy, mobility and access. Alternative models for improved ways of using energy and resources; concepts and ideas for a world that has become more mobile and more globalized; measures and projects designed to enable broader access to and participation in the possibilities afforded by our modern Information Society.