face to facebook


Paolo Cirio, Alessandro Ludovico
Face to Facebook

To conclude their “Hacking Monopolism” trilogy, Paolo Cirio and Alessandro Ludovico took aim at big game online: Facebook. Using a home-brew computer program, they harvested one million Facebook profiles, filtered them with facial recognition software, and then grouped them according to similarities of the data as well as the faces. Finally, the profiles reordered in this way were displayed on a dating site the duo set up, and the profiled individuals were introduced to each other via e-mail. Within the very first week of its existence online, “Face to Facebook” was already making one hell of a splash, ranging from coverage in media worldwide to death threats and lawsuits. Paolo Cirio and Alessandro Ludovico were ultimately forced to take their project off the internet.


Paolo Cirio (IT/US), Alessandro Ludovico (IT), 2011