Deformation Lamp 2016
Nippon Telephone and Telegraph Corporation (NTT), one of Japan’s leaders in Telecommunication and Ars Electronica Futurelab join forces to research on user experience enhancement through the fusion of ICT (Information & Communication Technologies) and art.
As the Ars Electronica Futurelab has in its history gained an international recognition for being specialized in combining artistic concepts with scientific progress to adapt to the needs of tomorrow, the fusion with NTT’s state of the art technology has been hand in glove.Aiming at 2020 as the year of when the final results should come into fruition, the task laid out by both parties was to produce extraordinary moving experiences for audiences in public spaces. They should be touching and at the same time generate “Omotenashi”, which is the Japanese style of hospitality.
The pilot projects of this venture was showcased at the Ars Electronica Festival 2016. Besides Wild Card+, a great extension of Ars Electronica Futurelab’s predecessor Wild Card (link), the collaboration yielded a very alluring signage system that had different implementations all over the festival venue.
What went under the title “Deformation Lamp” was a new light projection technique that NTT developed in 2015, and a magical lighting system that could bring completely novel visual experiences, making physically static objects appear to move, deform or flutter. The lamp can add a range of realistic movement impressions to static objects.
There for example was an exhibition space where next to famous faces that frequently made a change of expression, people could hang their own paintings which equally seemed to be magically stirred. Another installment featured a series of stylized figures jumping out of the well-known emergency exit-sign in order to run to the next plate, indicating its urge to seek for the toilet. Very subtle were the movements portrayed via the floor-patterns. People where walking over the laminate which seem to meander. More obvious was an array of indicator arrows that frequently seemed to float like a swarm of fish.
“Deformation Lamp” is a subtle but effective motion towards a signage system which could be applied to bigger places and events. As a starting point, the Deformation Lamp has caused the festivals visitors to be surprised and produced a smile on their faces.
Ars Electronica Futurelab: Nicolas Naveau, Hideaki Ogawa, Marianne Ternek
ntt: Hiroshi Chigara, Kyoko Hashiguchi, Shingo Kinoshita, Tomohiro Nishitani, Ryo Yamashita, Junji Watanabe