Foster Public Creativity
To hold something against the supposed powerlessness or conditioned passiveness towards opinion leaders, there’s the need for a strategy, which encourages citizens, to express themselves in public. Therefore, Ars Electronica instigates projects, which include concerted actions. The terminology of “Empowerment” includes matters of the population and their promotion via creative sharing. In this context, the projects of the Ars Electronica Futurelab intend to make the people share creativity, leading to a collective self-expression.