PALFINGER WORLD

The new PALFINGER WORLD in Lengau showcases the PALFINGER brand in an exciting, innovative way. A 3-D cinema equipped with state-of-the-art technology, virtual reality installations and interactive spaces immerse visitors into the fascinating world of Austria’s specialist for innovative hydraulic lifting, loading and handling solutions.

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PALFINGER stands for efficient, reliable and innovative hydraulic lifting, loading and handling solutions. The recently opened PALFINGER WORLD showcases the brand of this global industry leader in a fascinating, innovative way. Now, a custom-designed 3-D cinema featuring wall & floor projections and active stereo 3-D technology, a highly detailed test track with scale models, and a whole series of virtual reality installations acquaint visitors to this facility with the history of what began in 1932 as a family company, show the milestones of its development, and spotlight its diversified line of products. Ars Electronica Solutions played a major role in conceiving and implementing the new PALFINGER WORLD.
Palfinger
Palfinger
Palfinger
PALFINGER WORLD is an 850-m2 layout arrayed on three levels of a specially constructed hall at PALFINGER’s largest production facility in Lengau. The core element of this exhibit is a one-of-a-kind presentation environment that enables visitors to interactively immerse themselves in a virtual experience of the PALFINGER brand. 120 m2 of wall & floor projections create a three-dimensional virtual experience—a journey through the world of PALFINGER products that conveys a realistic feeling of being right on the spot where this high-tech machinery is deployed.
Palfinger
Palfinger

Project-Credits:
Klaus Dieterstorfer, Marcus Dittebrand, Stefan Dorn, Oliver Elias, Yvonne Hauser, Petros Kataras, Johanna Mathauer,
Patrick Müller, Ali Nikrang, Dietmar Peter, Poorya Piroozan, Andreas Pramböck, Markus Wipplinger